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#ImAgainstBullying: Protecting Children from Cyberbullying


#ImAgainstBullying: Protecting Children from Cyberbullying

Under the hashtag #ImAgainstBullying, the National Council for Childhood and Motherhood (NCCM) launched a joint social media campaign to protect children from cyberbullying. The campaign is under the umbrella of the joint Programme: “Expanding Access to Education and Protection of At Risk Children Programme”which is implemented by UNICEF and funded by the European Union (EU).


The joint campaign aims to inspire children and adolescents and empower them with online safety tips and actions, using engaging content. It also addresses parents and caregivers’ queries on what can be done to protect children from harm online”said Dr. Azza El Ashmawy, Secretary General of NCCM, adding that “as younger and younger children join the internet, it is our responsibility to ensure that they are protected from all forms of cyberbullying.”


Cyberbullying involves posting or sending electronic messages including text, pictures or videos, aimed at harassing, threatening or spreading rumors on another person via a variety of digital platforms such as online social networks, chat rooms, blogs, instant messages and text messaging.


“Globally, one in three internet users is a child. The digital access exposes these children to a wealth of benefits and opportunities, but also to a host of risks and harms.  It is our collective responsibility as governments, international and national organizations, private sector, families and caregivers to eliminate these risks and to increase children’s access to safe and quality online content.” said Bruno Maes, UNICEF Representative in Egypt.


With a wide array of devices and the lack of proper adult supervision, more and more children are exposed to cyberbullying any time at any place.


“The EU attaches great importance to child rights and development. Under this important EU funded programme, we joined forces with our partners to ensure an enriching and positive digital experience for children. Children need to be taught how to keep themselves informed, engaged and safe online. Efforts to protect children from cyberbullying need to focus particularly on vulnerable and disadvantaged children, who may be less likely to understand online risks and more likely to suffer harm.”said Jérôme Boniface, Programme Manager within the Governance Section of the EU Delegation to Egypt.


During the launch event, UNICEF Egypt’s Ambassador, Actress Mona Zaki, dedicated a special video reflecting on the dire consequences of cyberbullying on children.

Ms. Zaki called for endorsing the right of every child for safe surfing and happy learning.


For more information please contact:

The National Council for Childhood and Motherhood (NCCM)

 United Nations Children’s Fund in Egypt (UNICEF)


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