During the first year of a child's life, parents are extremely concerned about food, but as he gets older and begins school, education and extra-curricular activities take a front seat while the quality of food takes a back seat. The result is picky eaters, milk haters, or the development of habits such as leaving lunch untouched and skipping meals. In order to overcome these eating dilemmas, parents resort to convenience foods, or use food as a bribe or punishment, and finally nutrition is provided in the form of multivitamin supplements.
