Mother & Child publishes 6 bilingual (Arabic + English) annual guides including 4 content-based guides covering the areas of Pregnancy & Baby, Raising a Healthy and Happy Child, Women's Health and Wellbeing, and Family Nutrition, in addition to 2 listings-based guides: Schools & Nurseries and Activities, Stores & Services (including a bonus Summer Activities section). The guides offer readers valuable publications where they can find all the information they need in one place, a one-of-a-kind idea to Egypt!
The guides are A5 in size, with one common identity, as each is one of a series of Mother & Child Guides, yet a uniqueness and individuality as each focuses on a topic comprehensively and accurately in a concise and reader-friendly manner. Our readers are predominantly class A & B females, married, 22 - 38 years of age, with children 0 - 10 years old. Mother & Child guides are distributed free of charge at selected specialized stores & pharmacies throughout Cairo and Alexandria.
The advantage of the guides to the advertiser are numerous:
The guides combine all our readers in one place, since they are bilingual, thereby allowing ads to be seen by our full audience.
The duration of each guide is one year, therefore the duration of ads is at least one year.
We will print a minimum initial quantity of 8,000 - 10,000 copies per guide, reprinting an additional quantity as needed during the year to meet readers' demand.
We offer highly competitive rates!
The planned schedule of guides for 2010 is as follows:
JAN: Schools & Nurseries
MARCH: Raising a Healthy and Happy Child
MAY: Activities, Stores & Services + Summer Activities
JULY: Family Nutrition
SEPT: Women's Health & Well-being
NOV: Pregnancy and Baby
For more info:
Mother & Child
5, Rd. 273, New Maadi
Cairo, Egypt
Tel/Fax: 2516-0430, 2753-7631, (012) 479 5708
mother[at]link[dot]net
